A DECADES-LONG OBSESSION
Chasing the perfect cup.
It’s an ultimately unattainable goal, and it is at the core of what we do.
For us, “perfect” starts with understanding the history of coffee cultivation; supporting small farmers and their families; building sustainable relationships of mutual trust and respect with everyone who touches the plant and its fruit; and delivering what we believe can be a life-altering and memorable coffee experience to our devoted customers.
Our specialty is LIGHTER ROASTS of unique coffee with interesting processing methods. We love the surprising aromas and flavors which are often lost in Medium or Dark roasts, like discovering the amazing floral scents in a rare Washed Gesha from Guatemala or the luscious fermented purple fruit notes in a Natural Processed coffee from Kenya. It’s a never-ending, mouth-watering adventure.
There’s a reason we humans do so many things, have important conversations, make meaningful relationships, work through difficult times…and add coffee to the equation. It’s magic. It’s medicine. It’s life-sustaining. We hope you’ll come to enjoy our coffees as much as we do. This is who we are. This is what we do. And we do it one tiny, precious batch at a time.
People first. Coffee second. Everything else will take care of itself.
My coffee journey.
Like many of us, my affection for coffee started at some point during my first semester at college. I remember we had an enormous Bunn coffee maker in our fraternity house. I can’t remember a moment when it wasn’t powered on, with a pot of thick, effective salvation on each of its two burners.
I also remember my FIRST cup from a French Press. It was at a small gathering at the home of my Art History professor. She was a delightful older woman from Iran, and our small class met at her house one evening for dinner. After a scrumptious meal of “I can’t remember what,” she brought out something I’d never seen, and it was full of that hot goodness. The fragrance, the mouthfeel, the flavors…that moment changed my life in innumerable ways. Not only had I never been offered coffee that didn’t taste like it was from a gas station, that entire preparation, presentation and enjoyment set me on my course to recreate that experience for myself and others.
I love few things more than helping someone learn the true perfection of a hand-made cup using very basic tools. To watch their eyes widen when smelling freshly-ground beans from a farm we love to support…to see them sit back and savor that first, steaming-hot sip from a perfectly prepared Chemex, Aeropress or French Press.
peace. love. palm trees.
joeshoe
